What is one of the best ways to promote yourself or a business? I will give you a hint: it’s not the catchy slogan or a clever title name, even though both are very important aspects. Okay, how about another hint: something that will be easily identified within the public and something that could be pointed out without having to say anything at all.
A LOGO! A brand logo is a symbol or a design that can represent a company or business that is memorable to the customers and clients. A logo can be almost anything, simple and small, or complex and complicated, as long as the logo serves as the “face” of the company.
AdWeek posted an article, written by Tim Nudd, about companies that have hidden messages within their national logos that can also correspond to different meanings based around the company. Today, we are going to be dissecting some of those big name companies and why their logos work so well. (To see the full list, you can check out 40 Brand Logos With Hidden Messages to explore more.)
- Let’s go ahead and get things started with my personal favorite and the sweetest of all the logos, Baskin Robbins.
Baskin Robbins is an ice cream parlor that is actually the largest chain of ice cream specialty shop restaurants. They are popular for offering so many different flavors, in fact, they offer 31 different flavors of ice cream with the idea that a customer could have a different flavor every day of any month. As you can see within their logo, the “B” and the “R” make up the number 31. This logo is simple but relates back to the companies slogan, which is why it is noteworthy.
- If you have not seen this next logo, then let me be the first to welcome you to the internet!
Amazon is the largest online shopping website/retailer where you can purchase almost anything. The world famous logo and genius behind it is that simple orange arrow. The arrow is representing the idea of shipping items from “point A” to “point Z” (get it, A-Z) but it also makes up a “smile.” The arrow representing a smile relates back to the company being dedicated to their customer satisfaction.
- The last logo we are going to dive into that also made the AdWeek list will be the Kölner Zoo. This logo specifically stood out the most to me from all the other logos.
The Kölner Zoo is located in Cologne, Germany, and features over 7,000 animals of more than 700 species. This logo is more complex because you can see the silhouette of the elephant but the rhinoceros and giraffe are also represented in the negative space. Representing the animals within a logo for a zoo is understandable, but they also added the twin spires of the nearby Cologne Cathedral, this makes the zoo and the logo special to the city.